2 Fintech in perspective
The current levels and growth rates of fintech give an indication of its potential to help develop EU-wide capital markets. Comparisons with other continents can provide insights in terms of the emerging global trends. We also discuss the different fintech segments.
2.1 The economic significance of fintech
In all major jurisdictions, the volume of alternative finance is very small compared to the size of capital markets. Even in China, which does not yet have a mature capital market while leading on fintech, the volume of alternative finance amounts to only 0.2 percent of the size of the capital markets. In all jurisdictions, the growth rate of fintech has exceeded that of capital markets (Figure 3). In the US, where the capital market is the largest and most mature, the capital market expanded by only 1 percent in 2015, compared to a 248 percent growth in alternative finance. In China, capital markets expanded by 15 percent in 2015, while fintech volumes almost quadrupled. In the UK and more so in the rest of the EU, capital markets actually shrank in 2015, which is certainly not good news in the context of the CMU objective. Fintech expanded in the same period, but at much slower rate than in the US or China.
Figure 2: Size of Fintech and financial intermediation (including banking, stocks and bonds) in US, China, EU excl. UK and UK, 2015 ($ billions)
Source: Cambridge Centre for Alternative Finance (2016). For sources on financial intermediation, see the notes to Figure A1 in the annex.
Fintech has grown globally over the past five years, but there are significant differences in different jurisdictions, with China in the lead. China leads in terms of both alternative finance volumes and growth rates, followed by the US. In China, the alternative finance market was worth almost $102 billion in 2015, having more than tripled in one year.
Figure 3: Average growth rates of fintech in the US, China, EU excl. UK, UK (%), 2014-15
Sources: Bruegel based on Cambridge Centre for Alternative Finance (2016). Note: Fintech as expressed here encompasses all lending and crowdfunding activities reported by the Cambridge Centre for Alternative Finance. For a taxonomy of included categories, see Cambridge Centre for Alternative Finance (2016). Average growth rates have been computed over the last two years of available data, 2015 and 2014.
In different European countries, the fintech market remains very small. If we exclude the UK, the total volume of alternative finance in the EU was $1 billion in 2015, and compared to 2014 the growth rate was less than 100 percent (Cambridge Centre for Alternative Finance, 2016). Within Europe, France and Germany are leading (Figure 4). Volumes are very low in central and eastern European countries and other countries, although growing fast.
Figure 4: Fintech market volumes in Europe 2013-15 (€ millions)
Source: Cambridge Centre for Alternative Finance (2016). Notes: 1. Fintech as expressed here encompasses all lending and crowdfunding activities reported by the Cambridge Centre for Alternative Finance. For a taxonomy of included categories, see Cambridge Centre for Alternative Finance (2016) 2. EU excluding the UK includes the following non-EU countries – Albania, Armenia, Belarus, Bosnia & Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia, Ukraine, Iceland, Russia, Norway and Turkey. The distinction of EU from non-EU countries is not possible given data availability restrictions. However, the size of the outside of the EU countries is deemed to be low given the small number of surveyed platforms in these countries.
Fintech also refers to the actions of large digital companies (techfin), which are not covered in the data presented here. Big players such as Amazon, Apple or Google are already active in fintech. The number of users of alternative payment systems such as Apple Pay, Samsung or Android Pay has also been increasing steadily since 2015, rising from 18 million in 2015 to 144 million in the first half of 2017. Apple Pay leads with 86 million customers, but Samsung Pay and Android Pay are catching up quickly, having expanded their customer base at a 1000 percent growth rate in two years (from 3 and 2 million users in 2015 to 34 and 24 million, respectively) (Juniper Research, 2017).
A more decisive entry into the fintech market by the big internet companies could hugely change the fintech world and financial intermediation globally, in particular because of the access these companies have to data. When ‘fintech’ meets ‘techfin’ there is great potential for financial intermediation globally to be challenged. The big internet players are not only active in payment systems. In June 2017, for example, Amazon announced that Amazon Lending had surpassed $3 billion in loans to small businesses since the service launched in 2011, reaching more than 20,000 small businesses. Financial intermediation is, to a significant extent, about overcoming information asymmetries. Large internet firms have databases and intelligent algorithms which in principle give them significant information on both potential borrowers and lenders. Whether and how that data can be used and whether its information content is already superior to the information held by banks is a question for debate. It is also an issue for debate to what extent financial regulation poses obstacles to internet firms. Evidence so far indicates that large internet firms have not yet entered the fintech market on a big scale. The potential for disruption could, however, be significant and potentially more significant than that arising from the smaller players discussed above as they can more easily become integrated into established financial institutions.
Fintech activities in Europe are still largely domestic. A key measure of whether fintech can be instrumental in constructing CMU and an integrated banking market – one of the aims of banking union – is the degree of internationalisation of these activities, ie whether they are mostly national or have a relevant EU cross-border dimension. Measuring cross-border transactions is challenging, so we can only offer preliminary evidence based on a survey conducted by the Cambridge Centre for Alternative Finance. Cross-border activity can be measured in terms of inflow funds (investor funding coming from outside a platform’s home country) or outflow funds (investor funding leaving the platform’s home country). In terms of inflows, nearly 50 percent of surveyed platforms had no funding from other countries; in terms of outflows, 76 percent of fintech reported no cross-border activities in 2015. Overall, this data suggests that fintech activities in Europe are still largely domestic.
2.2 The different fintech segments
Alternative lending in the EU is dominated by P2P consumer lending and crowdfunding. Excluding the UK, the leading countries for P2P consumer lending are Germany, France and Finland. P2P business lending, which is prominent in China, plays a more limited role in the EU. France was the largest market for crowdfunding in the EU in 2016, followed by the Netherlands, Italy and Germany. Most of the EU crowdfunding was in the form of debt crowdfunding. The number of crowd-funding platforms in EU countries increased very significantly from 2014 to 2016.
Payment systems and digital currencies are another important area of fintech development and have experienced rapid increases in market capitalisation. Digital currencies or cryptocurrencies are currency systems in which encryption techniques regulate the generation of units of currency and blockchain (see description in the annex) is used as the decentralised technology to verify transfers of funds. The combined market capitalisation of all cryptocurrencies has increased steadily since 2014, reaching $112 billion in August 2017 (Table 1 in the annex). Meanwhile, there is also an increase in payment and settlement systems based on blockchain technology that provide greater transparency reducing the risk of this technology to be misused by criminal activity.
Payment companies generally act as gateways between users of cryptocurrencies and the broader economy, bridging national currencies and cryptocurrencies. A recent survey shows that in Europe, users seem to be mostly interested in the two kinds of payment services: merchant services, which process payments for merchants that accept cryptocurrency, and general-purpose cryptocurrency platforms, which perform a variety of cryptocurrency transfers.
Robo-advice can expand access to financial services to previously under-serviced clients, and can improve on human advice. It is still small-scale in Europe and consumer protection needs to be taken into account in future developments. Robo-advice encompasses algorithm-based online services ranging from financial advice, portfolio management or contract brokering across the securities, banking and insurance sectors. The Financial Stability Board (2017) highlights the main benefits of robo-advising as improved access and convenience of financial services, reduced information asymmetries, more stock market participation by private households and more competition for incumbents resulting in reduced costs.
While promising, robo-advising is still at a development stage, particularly in Europe. Assets under management (AuM) in Europe amount to only 5-6 percent of those in the United States (Kaya, 2017). In Europe, there is evidence of very high growth rates but of a small magnitude relative to traditional players. The scope for growth might be limited given consumer preferences: approximately two in five (36 percent) of European respondents to an ING Groep International Survey on Mobile Banking rejected outright the possible use of automated financial activities and 26 percent were willing to use this type of platform to make decisions as long as decisions are subject to final approval by the customer (ING, 2017). Legal, security and operational aspects – including consumer protection – are bound to be an issue in the future development of this technology. The European supervisory authorities (ESAs) do not see a need for supervisory action at present. The European Parliament (2017) underlined that the same consumer protection requirements should apply to robo-advice as to face-to-face advice. Others argue that it is sufficient that the use of robo-advice improves on imperfections of the current human advisors, such as misaligned incentives.
The insurance sector is subject to similar pressures from technology. The use of new technologies such as big data, artificial intelligence or blockchain might pressure traditional incumbents to change their business models and/or seek collaboration but the InsurTech sub-sector has still to mature and faces similar regulatory and safety challenges to the others. Data on InsurTech activity in the EU is particularly scarce but there is some evidence of recent growth in activity.
Overall, data quality and availability on fintech is low, but several preliminary conclusions can be drawn. Fintech is still small in comparison to the size of capital markets and is also significantly smaller in Europe than in the US or China, and this is especially the case in the EU if we exclude the UK. Fintech in Europe is also growing significantly more slowly than elsewhere. Although limited, the evidence suggests that fintech is still a predominantly domestic activity, with limited cross-border flows. The fintech sector in the EU does not appear to scale at the European level, in contrast to fintech, for example, in China, where new alternative finance services often spread quickly to several hundred millions of customers. Big internet companies have not yet decisively entered the fintech market, but their arrival could quickly change the overall picture.